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Forbes Shortlisted for Three ERT Awards 2025
3 min read25 July 2025

Forbes Shortlisted for Three ERT Awards 2025

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Forbes Shortlisted for Three ERT Awards 2025
Forbes Shortlisted for Three ERT Awards 2025

We’re excited to announce that Forbes has been shortlisted in three categories at the 2025 ERT Awards, a leading celebration of excellence in the electrical retail sector.

Our nominations include:

  • 🏆 Best Independent Electrical Retailer Website
  • 🏆 Best Sustainable Independent Electrical Retailer
  • 🏆 Sales Excellence Award – Elaine Coleman

This is much appreciated recognition of our ongoing commitment to customer experience, innovation, and responsible retailing - across both our digital presence and operational practices.

Our Website Is Our Showroom

Being shortlisted for Best Independent Electrical Retailer Website is a particularly meaningful achievement for our consumer arm, Forbes Rentals. Our website truly is our showroom - the first touchpoint and a critical part of our customers’ journey. 

This recognition, which comes on the heels of a similar nomination at this year’s IER Awards, celebrates the work we’ve done to make our online space as intuitive, accessible, and user-focused as possible. From helping customers easily explore product options to guiding them through flexible rental solutions, the website is central to our customer journey.

A huge credit goes to our Forbes Rentals Web Designer, Jason Rigby, and the marketing team, whose hard work and creativity have helped shape a digital space that reflects our values and meets the needs of modern customers.

Putting Sustainability First

We’re also honoured to be shortlisted for Best Sustainable Independent Electrical Retailer; a category that reflects the heart of our business. Through regeneration, reuse, and responsible recycling, our rental model helps minimise waste and promote a more sustainable way to consume electrical goods.

This nomination reinforces the importance of sustainable practices in retail and the value of circular business models.

Celebrating Sales Success

A huge congratulations to Elaine Coleman, who has been shortlisted for the Sales Excellence Award. Elaine has worked at Forbes for 24 years, delivering a consistently strong performance and receiving glowing customer feedback for the friendly and consultative service that she provides to our consumer customers. She has earned multiple Salesperson of the Month awards in recent years and her dedication and results speak for themselves.

High Profile Industry Recognition

To be recognised in these three categories is a significant honour for us at Forbes. It’s a reflection of the people behind our group, the values we hold, and the ongoing commitment we’ve made to quality, service, and sustainability.

“We are thrilled to be shortlisted across these three diverse and meaningful categories. It reflects the strength of our team and the values that drive Forbes forward - from delivering an exceptional digital experience, to leading with sustainability, and providing outstanding service.  On a personal level, Elaine Coleman should be exceptionally proud of all she has achieved, she is a true asset. Whether it’s online, operational, or personal, these nominations highlight the commitment and care that go into every part of what we do.”Kevin Herring, CEO. 

Thank you to all our customers, partners, and industry peers for your support - we’re looking forward to celebrating the ERT Awards in October!

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