Overshoot Day: Time to Rethink, Regenerate, and Rent

At Forbes Professional, we recognise that Earth Overshoot Day – the date when humanity’s demand for ecological resources exceeds what the planet can regenerate in a year – is a stark reminder that we must rethink how we consume, operate, and plan for the future. This year’s Overshoot Day highlights the urgency of moving beyond linear consumption models, which rely on a cycle of take, make, dispose. In contrast, Forbes is proud to support the circular economy, where resources are kept in use for as long as possible, extracting maximum value before regenerating them into new uses.

Rental at the Core of Circular Thinking

Rental isn’t just a convenient service model – it’s a sustainable business strategy. At Forbes Professional, rental is our core business, and it naturally aligns with the principles of circularity. Every product we supply is supported by multi-phased life cycles, allowing for reuse, refurbishment, repair, and responsible recycling. This approach not only reduces waste but also extends the operational lifespan of appliances, minimising environmental impact while maximising value for our clients.

Regeneration, Not Replacement

Our in-house service infrastructure allows us to maintain and regenerate machines throughout their life, rather than replacing them prematurely. This focus on long-term durability and efficiency is central to our sustainability ethos. Beyond this, we actively help clients make more environmentally conscious choices, providing access to energy- and water-efficient technologies such as: Heat pump tumble dryers – which use up to 50% less energy than traditional dryers. Eco-programmed laundry systems – that deliver commercial performance with a significantly reduced environmental footprint. Connected appliances – enabling intelligent energy use and remote diagnostics.

A Shared Responsibility

We believe in forming partnerships with our clients to embed sustainability into everyday operations. Whether it’s a care home reducing energy bills, or a housing association looking to meet ESG targets, we’re here to offer solutions that are good for the business – and better for the planet. As Overshoot Day approaches, the message is clear: our planet’s resources are finite – but innovation and responsibility are not. At Forbes Professional, we’re proud to be part of the regenerative shift that our future depends on. Let’s move forward – sustainably, together.