Cookie Policy of Forbes Professional

This document informs Users about the technologies that help Forbes Professional to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with Forbes Professional.

For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.

Some of the purposes for which Trackers are used may also require the User's consent, depending on the applicable law. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

Forbes Professional uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information – such as the presence of other Trackers - in the linked privacy policies of the respective third-party providers or by contacting the Owner.

Activities strictly necessary for the operation of Forbes Professional and delivery of the Service

Forbes Professional uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

Other Trackers

• Hosting and backend infrastructure

  This type of service has the purpose of hosting Data and files that enable Forbes Professional to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of Forbes Professional.

  Some services among those listed below, if any, may work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

  Vercel

  We use Vercel.com to host our API infrastructure and to statically generate our website into cached resources as individual functions to improve the overall customer experience and performance of all websites and apps created at Forbes Professional.
  
  Place of processing is in the United States and other jurisdictions such as the UK or France: Privacy Policy
  
  Vercel is actively focused on security as a top priority: Security Information

  Data retention period: Keeping the data, for the time necessary to fulfill the purpose.

  Storage duration: up to 120 months

Other activities involving the use of Trackers

Basic interactions & functionalities

Forbes Professional uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User's communication with the Owner.

• Tag Management

  This type of service helps the Owner to manage the tags or scripts needed on Forbes Professional in a centralized fashion.
  This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.

  Segment (Segment Inc.)

  Segment is a tag management service provided by Segment.io, Inc.

  Personal Data processed: Cookies and Usage Data.

  Place of processing: United States – Privacy Policy.

  Data retention period: Keeping the data, for the time necessary to fulfill the purpose.

  Storage duration:

  • __storejs__: indefinite
  • __tld__: duration of the session
  • ajs%3Acookies: duration of the session
  • ajs%3Atest: duration of the session
  • ajs_anonymous_id: 1 year
  • ajs_group_id: 1 year
  • ajs_group_properties: indefinite
  • ajs_user_id: 1 year
  • ajs_user_traits: indefinite
  • segmentio*: indefinite

• User database management

  This type of service allows the Owner to build user profiles by starting from an email address, a personal name, or other information that the User provides to Forbes Professional, as well as to track User activities through analytics features. This Personal Data may also be matched with publicly available information about the User (such as social networks' profiles) and used to build private profiles that the Owner can display and use for improving Forbes Professional.
  Some of these services may also enable the sending of timed messages to the User, such as emails based on specific actions performed on Forbes Professional.

  Intercom (Intercom Inc.)

  Intercom is a User database management service provided by Intercom Inc.
  Intercom can also be used as a medium for communications, either through email, or through messages within Forbes Professional. Intercom Messenger may use Trackers to recognize and track Users behavior.

  Personal Data processed: Cookies, Data communicated while using the service, email address, Universally unique identifier (UUID), Usage Data and various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy.

  Storage duration:

  • intercom-id-*: 10 months
  • intercom-session-*: 7 days
  • intercom-test: indefinite

  Lantbot.io

  Landbot.io is used to collect information from prospective customers, using Landbot.io's bot functionality, we ask the user a select group of questions to allow our customer support and sales team to respond with a more personalised and useful response.

  Legal basis for processing: Consent.

  Data retention period: Keeping the data, for the time necessary to fulfill the purpose.

  Drip (Drip Global, Inc.)

  Drip is a User database management service provided by Drip Global, Inc. Drip leverages the User’s email address, which it can combine with Data that is gathered from Forbes Professional and other sources (if any, indicated within this privacy policy), to enable Forbes Professional to set up automations and communicate with Users in a personalized context and timing.

  Personal Data processed: Cookies, Email and Usage Data.

  Legal basis for processing: Consent.

  Place of processing: United States – Privacy Policy.

  Data retention period: Keeping the data, for the time necessary to fulfill the purpose.

  HubSpot CRM (HubSpot, Inc.)

  HubSpot CRM is a User database management service provided by HubSpot, Inc.

  Personal Data processed: company name, country, Current City, email address, first name, last name, phone number, physical address, profession, purchase history and Tracker.

  Place of processing: United States – Privacy Policy.

  Data retention period: 1 year.

  Storage duration:

  • __hssc: 30 minutes
  • __hssrc: duration of the session
  • __hstc: 2 months
  • hubspotutk: 2 months
  • messagesUtk: 2 months

Experience enhancement

Forbes Professional uses Trackers to provide a personalized user experience by improving the quality of preference management options, and by enabling interaction with external networks and platforms.

• Displaying content from external platforms

  This type of service allows you to view content hosted on external platforms directly from the pages of Forbes Professional and interact with them.
  This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

  Wistia widget (Wistia, Inc.)

  Wistia is a video content visualization service provided by Wistia, Inc. that allows Forbes Professional to incorporate content of this kind on its pages.

  Personal Data processed: Cookies and Usage Data.

  Place of processing: United States – Privacy Policy.

  Google Fonts

  Google Fonts is a typeface visualization service provided by Google LLC or by Google Ireland Limited, depending on the location Forbes Professional is accessed from, that allows Forbes Professional to incorporate content of this kind on its pages.

  Personal Data processed: Tracker and Usage Data.

  Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

Measurement

Forbes Professional uses Trackers to measure traffic and analyze User behavior with the goal of improving the Service.

• Analytics

  The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

  Google Analytics (Google Ireland Limited)

  Google Analytics is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of Forbes Professional, to prepare reports on its activities and share them with other Google services.
  Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

  Personal Data processed: Cookies and Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt Out.

  Storage duration:

  • AMP_TOKEN: 1 hour
  • __utma: 2 years
  • __utmb: 30 minutes
  • __utmc: duration of the session
  • __utmt: 10 minutes
  • __utmv: 2 years
  • __utmz: 7 months
  • _ga: 2 years
  • _gac*: 3 months
  • _gat: 1 minute
  • _gid: 1 day

  Facebook Ads conversion tracking (Facebook pixel) (Meta Platforms Ireland Limited)

  Facebook Ads conversion tracking (Facebook pixel) is an analytics service provided by Meta Platforms Ireland Limited that connects data from the Meta advertising network with actions performed on Forbes Professional. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network.

  Personal Data processed: Cookies and Usage Data.

  Place of processing: Ireland – Privacy Policy.

  Storage duration: up to 6 months

  Google Ads conversion tracking (Google Ireland Limited)

  Google Ads conversion tracking is an analytics service provided by Google Ireland Limited that connects data from the Google Ads advertising network with actions performed on Forbes Professional.

  Personal Data processed: Tracker and Usage Data.

  Legal basis for processing: Explicit consent.

  Place of processing: Ireland – Privacy Policy.

  Data retention period: 13 months.

  Storage duration:

  • IDE: 2 years
  • test_cookie: 15 minutes

  HubSpot Analytics (HubSpot, Inc.)

  HubSpot Analytics is an analytics service provided by HubSpot, Inc.

  Personal Data processed: Tracker and Usage Data.

  Legal basis for processing: Consent.

  Place of processing: United States – Privacy Policy – Opt Out .

  Legal basis for data transfer: Standard data protection clauses.

  Data retention period: 1 year.

  Storage duration:

  • __hssc: 30 minutes
  • __hssrc: duration of the session
  • __hstc: 2 years
  • hubspotutk: 2 years
  • messagesUtk: 2 years

• Anonymized analytics services

  The services contained in this section allow the Owner, through the use of third-party Trackers, to collect and manage analytics in an anonymized form.

  Google Analytics with anonymized IP (Google Ireland Limited)

  Google Analytics is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of Forbes Professional, to prepare reports on its activities and share them with other Google services.
  Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
  This integration of Google Analytics anonymizes your IP address. It works by shortening Users' IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US.

  Personal Data processed: Tracker and Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt Out.

  Storage duration:

  • AMP_TOKEN: 1 hour
  • __utma: 2 years
  • __utmb: 30 minutes
  • __utmc: duration of the session
  • __utmt: 10 minutes
  • __utmv: 2 years
  • __utmz: 7 months
  • _ga: 2 years
  • _gac*: 3 months
  • _gat: 1 minute
  • _gid: 1 day

• Heat mapping and session recording

  Heat mapping services are used to display the areas of Forbes Professional that Users interact with most frequently. This shows where the points of interest are. These services make it possible to monitor and analyze web traffic and keep track of User behavior.
  Some of these services may record sessions and make them available for later visual playback.

  Smartlook (Smartsupp.com, s.r.o.)

  Smartlook is a session recording and heat mapping service provided by Smartsupp.com, s.r.o.

  Personal Data processed: Cookies, Usage Data and various types of Data as specified in the privacy policy of the service.

  Place of processing: Czech Republic – Privacy Policy.

Targeting & Advertising

Forbes Professional uses Trackers to deliver personalized marketing content based on User behavior and to operate, serve and track ads.

• Advertising

  This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on Forbes Professional, possibly based on User interests.
  This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
  Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside Forbes Professional. For more information, please check the privacy policies of the relevant services.
  Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.

  Google AdSense (Google Ireland Limited)

  Google AdSense is an advertising service provided by Google Ireland Limited. This service uses the “DoubleClick” Cookie, which tracks use of Forbes Professional and User behavior concerning ads, products and services offered.
  Users may decide to disable all the DoubleClick Cookies by going to: Google Ad Settings.

  In order to understand Google's use of data, consult Google's partner policy.

  Personal Data processed: Cookies and Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt Out.

  Storage duration: up to 2 years

  Microsoft Advertising (Microsoft Corporation)

  Microsoft Advertising is an advertising service provided by Microsoft Corporation.

  Personal Data processed: Cookies and Usage Data.

  Place of processing: United States – Privacy Policy – Opt Out.

  Storage duration: up to 6 months

• Remarketing and behavioral targeting

  This type of service allows Forbes Professional and its partners to inform, optimize and serve advertising based on past use of Forbes Professional by the User.
  This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
  Some services offer a remarketing option based on email address lists.
  In addition to any opt-out feature provided by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.

  Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

  Facebook Remarketing (Meta Platforms Ireland Limited)

  Facebook Remarketing is a remarketing and behavioral targeting service provided by Meta Platforms Ireland Limited that connects the activity of Forbes Professional with the Facebook advertising network.

  Personal Data processed: Cookies and Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt Out.

  Storage duration: up to 6 months

  LinkedIn Website Retargeting (LinkedIn Corporation)

  LinkedIn Website Retargeting is a remarketing and behavioral targeting service provided by LinkedIn Corporation that connects the activity of Forbes Professional with the LinkedIn advertising network.

  Personal Data processed: Tracker and Usage Data.

  Legal basis for processing: Explicit consent.

  Place of processing: United States – Privacy Policy – Opt Out.

  Data retention period: 13 months.

  Storage duration:

  • AnalyticsSyncHistory: 1 month
  • JSESSIONID: duration of the session
  • UserMatchHistory: 1 month
  • bcookie: 2 years
  • bscookie: 2 years
  • lang: duration of the session
  • lidc: 1 day
  • lissc: 1 year
  • lms_ads: 1 month
  • lms_analytics: 1 month

• User database management

  This type of service allows the Owner to build user profiles by starting from an email address, a personal name, or other information that the User provides to Forbes Professional, as well as to track User activities through analytics features. This Personal Data may also be matched with publicly available information about the User (such as social networks' profiles) and used to build private profiles that the Owner can display and use for improving Forbes Professional.
  Some of these services may also enable the sending of timed messages to the User, such as emails based on specific actions performed on Forbes Professional.

  Intercom (Intercom Inc.)

  Intercom is a User database management service provided by Intercom Inc.
  Intercom can also be used as a medium for communications, either through email, or through messages within Forbes Professional. Intercom Messenger may use Trackers to recognize and track Users behavior.

  Personal Data processed: Cookies, Data communicated while using the service, email address, Universally unique identifier (UUID), Usage Data and various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy.

  Storage duration:

  • intercom-id-*: 10 months
  • intercom-session-*: 7 days
  • intercom-test: indefinite

  Lantbot.io

  Landbot.io is used to collect information from prospective customers, using Landbot.io's bot functionality, we ask the user a select group of questions to allow our customer support and sales team to respond with a more personalised and useful response.

  Legal basis for processing: Consent.

  Data retention period: Keeping the data, for the time necessary to fulfill the purpose.

  Drip (Drip Global, Inc.)

  Drip is a User database management service provided by Drip Global, Inc. Drip leverages the User’s email address, which it can combine with Data that is gathered from Forbes Professional and other sources (if any, indicated within this privacy policy), to enable Forbes Professional to set up automations and communicate with Users in a personalized context and timing.

  Personal Data processed: Cookies, Email and Usage Data.

  Legal basis for processing: Consent.

  Place of processing: United States – Privacy Policy.

  Data retention period: Keeping the data, for the time necessary to fulfill the purpose.

  HubSpot CRM (HubSpot, Inc.)

  HubSpot CRM is a User database management service provided by HubSpot, Inc.

  Personal Data processed: company name, country, Current City, email address, first name, last name, phone number, physical address, profession, purchase history and Tracker.

  Place of processing: United States – Privacy Policy.

  Data retention period: 1 year.

  Storage duration:

  • __hssc: 30 minutes
  • __hssrc: duration of the session
  • __hstc: 2 months
  • hubspotutk: 2 months
  • messagesUtk: 2 months

How to manage preferences and provide or withdraw consent

There are various ways to manage Tracker related preferences and to provide and withdraw consent, where relevant:

Users can manage preferences related to Trackers from directly within their own device settings, for example, by preventing the use or storage of Trackers.

Additionally, whenever the use of Trackers is based on consent, Users can provide or withdraw such consent by setting their preferences within the cookie notice or by updating such preferences accordingly via the relevant consent-preferences widget, if available.

It is also possible, via relevant browser or device features, to delete previously stored Trackers, including those used to remember the User’s initial consent.

Other Trackers in the browser’s local memory may be cleared by deleting the browsing history.

With regard to any third-party Trackers, Users can manage their preferences and withdraw their consent via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.

Locating Tracker Settings

Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Internet Explorer
• Microsoft Edge
• Brave
• Opera

Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).

How to opt out of interest-based advertising

Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Owner and Data Controller

F DONALD FORBES & CO LTD, 7 Wells Place, Gatton Park Business Centre

Owner contact email: legal@forbes-rentals.co.uk

Since the use of third-party Trackers through Forbes Professional cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.

Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by Forbes Professional.